Reinvent The Franchise Business Model

I have several current and past clients that want to build their brand and increase their retail footprint through franchising.

Of course, there are traditional methods to generate leads:

1. Hire a reputable franchise business broker to help the company
2. Generate positive buzz and media coverage about the brand
3. Advertise offline and online in key verticals
4. Utilize SEM to generate qualified leads
5. Attend franchising shows and events

Is there an alternative to the traditional franchise methods? Yes!

What if our current franchisees were so highly and completely satisfied with the business model and corporate support that they were our best sales agents to prospective franchisees? They constantly talked about the brand in their stores, on their blogs and to their friends.

What if current franchisees earned a modest fee for helping to train the new franchisees to operate their new franchise? Current franchisees could give the "newbies" the inside scoop to quickly learn the ropes.

Is this a game changing way to reward our current franchisees, increase the company's retail footprint and provide "street smart" thinking to the new franchise owners.

Feel free to add your comments.

Jeff Fromm
jfromm@adamson-usa.com