I recently met a friend at Scooters Coffee House in Kansas City. The manager is a social media maven named Brad. Find Brad on brightkite.com. He uses "@belpers" as his contact name.
Brad makes more than coffee. Brad leverages social media to build a loyal following. Sunday I was enjoying a snack as I'm not a coffee drinker. Brad's retail store is near Corporate Woods, a large office complex, so he has built small social networks that include people that work nearby.
When Brad has a special offer or creates a new product, he sends a message out to the network of people that drink coffee and work near Scooters. Shortly thereafter, regular customers start to come by to take Brad up on his offer.
Sometimes Brad goes a step further and using his I-Phone takes a photo of a picture perfect cup of joe with cinnamon and steamed mile swirled together. Brad then sends the image out to his network. Remember Pavlov's dogs in class? Needless to say some people visit and others don't but it's hard to forget the picture of the perfect cup of joe that comes across your brightkite.com account. Next time your in the mood for coffee, there's a fair chance Scooters will still be in your mind.
Anyway, I wanted to salute Brad who is one of the more imaginative retail managers at leveraging social media to engage his followers and help his business.
Feel free to comment.
Jeff Fromm
jfromm@adamson-usa.com
Subscribe to:
Post Comments (Atom)
Posts
No comments:
Post a Comment