7 Ways to Drive Value For Your Brand Online

As the digital marketspace continues to evolve, here are seven things you can do to ensure you are creating extra-ordinary value:

1. Utilize search engine marketing effectively
2. Develop "fresh" content including both user generated and brand generated
3. Participate in the social media that your brand fans are utilizing
4. Ensure that your site is SEO friendly
5. Learn to be an authority in usability/user experience
6. Measure, analyze and refine your efforts in real-time (data and insights are critical)
7. You need to give control to your brand fans and respect their power

Feel free to comment.

Jeff Fromm

jfromm@adamson-usa.com