We all want more and "better" customers. This is a snapshot of the five key steps you need to wrestle with to achieve that goal.
1. Customer Definition:
Who are your best customers/prospects?
2. Experience Mapping:
What is the customers' current experience?
3. Moments of Truth:
What touchpoints most impact success?
4. Experience Design:
How can I make their experience exceptional?
5. Experience Monitor:
Are we delivering the desired experience?
This approach involves applied research, business/marketing creativity and then measurement to ensure you are listening to the participants and continually meeting their needs.
For a more detailed view of these five steps please be in touch.
Jeff Fromm
jfromm@adamson-usa.com
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